Meet the Team



“Beyond the mere aesthetics and design elements, I perceive any piece of clothing in terms of lifecycles, employment hours, waste consumed and generated and community upliftment. An approach that extends beyond the surface, recognizing that each piece carries a hidden narrative of labour, dedication, and skill.”


Working in the industry has allowed her to understand its demographics and the disheartening wage disparities that pervade it. She has particularly focused on the plight of women, who constitute a substantial portion of the fashion workforce.


“Astonishingly, despite comprising over 70% of the labour force, women continue to endure unequal compensation or, in some cases, no payment at all for their contributions.”


Recognizing the societal constraints that restrict women’s work beyond their households in India, she chose to utilise low-tech tools. A needle, a universally available and easily portable instrument, became my primary tool to create fabrics. She alters the stitches digitally to mimic the woven textiles and later checks the feasibility of the textile pattern while closely working with women in Delhi, India. After this, they can get accustomed to these new stitches at their own pace and as they become fluent they can start working from the comfort of their home.

All the fabrics created for “15% LESS” are made from silk waste from Bihar, India. This conscientious choice not only serves to bolster local communities and their livelihoods but also contributes significantly to the reduction of our environmental footprint. It aligns with our commitment to sustainable consumption and production practices, which are in line with one of the United Nations’ 17 Sustainable Development Goals. By repurposing silk waste from Bhagalpur, we embrace the ethos of responsible fashion, making strides towards a more environmentally friendly and socially conscious industry.