Uroos is an Indian designer and maker based in the UK who graduated from the Fashion MA program at the Royal College of Art in 2023.
Through the lens of environment-centric design that includes both people and nature, Uroos perceives any piece of clothing in terms of lifecycles, employment hours, waste consumed and generated and community upliftment. Her fascination with traditional crafts and its potential to empower communities has acted as a driving force behind her work.
Guided by a deep interest in sustainable lifestyles, she has ventured into various dimensions of sustainable fashion. Her work primarily centres on making incremental modifications to well-established and widely accepted production processes and techniques, steering them towards sustainability.She believes that such adjustments can have a greater impact compared to introducing unfamiliar methods that may not be widely known.
Her aim is to produce timeless classics that do not become obsolete after a season or two using alternative systems of production to bring about positive change. She further believes that fashion is not just about the end product; it’s a complex ecosystem that involves a multitude of people at various stages of the supply chain.
As Uroos continues to expand her work, her goal is to create sustainable models that can be replicated in other communities, enabling more people to break free from socioeconomic constraints and lead fulfilling lives.